Empire Today is the shop-at-home installed-sales giant — the jingle, the next-day installation promise, and a sales model where a rep brings samples to your couch and quotes material-plus-labor as one number. Understanding the model is understanding the quote.
Where Empire Today is strong
Convenience is the honest product: samples come to you, financing is built in, scheduling is genuinely fast (next-day is real for in-stock material), and one company owns the whole outcome — material, labor, and warranty in a single accountable package. For time-poor households, rental turns, and straightforward carpet-and-vinyl jobs, the model removes every logistical errand. The installer network is large and the company processes complaints at corporate scale.
What to weigh before you buy
One-number quotes resist comparison by design: without material and labor broken out, you can't benchmark either — and the sales model (in-home closer, same-visit discounts that expire when the rep leaves) is built on that. Products are largely private-labeled, so comparing 'their' carpet to a store's is deliberately hard. Pricing runs at a premium to separately-sourced material and labor; you're paying for the convenience layer. High-pressure tactics are the most common complaint theme — a quote that's only good today is a quote designed to prevent comparison.
The move that beats brand research: a measured quote
Brand pages — including this one — can only take you so far, because the variable that decides how any floor performs is the house it goes into: subfloor condition, moisture, traffic, climate. A licensed local installer prices the labor honestly, sanity-checks the product choice against your actual rooms, and often knows a comparable-or-better option at the same money. Call (866) 849-1030 and get that conversation free — no obligation, and the pro sets the price, never us.
Empire Today: common questions
Is Empire Today overpriced?
It's convenience-priced: the same square footage sourced and installed separately typically costs less, sometimes substantially. Whether the difference is 'overpriced' or 'worth it' depends on how much the errands, scheduling, and single-accountability are worth to your week. Get one comparison quote and know the number either way.
Is the next-day installation real?
For in-stock carpet and vinyl on straightforward jobs — yes, genuinely. Complex prep, special orders, and hardwood follow normal timelines. If speed is the whole reason you're calling, a local pro with same-week capacity is the comparison worth making.
Should I use Empire or a local independent installer?
Get both numbers. The local licensed pro's quote will itemize material and labor — instant clarity on what the one-number quote bundles. Some households happily pay the convenience premium; others discover it funds a lot of better flooring. An expiring-today discount should never decide it; real quotes survive a week of thinking.
Can FloorRelay connect me with a pro who installs these products?
Yes — that's the service. Call (866) 849-1030 and describe your project; the licensed local pro we connect you with can quote installation for material from any brand or retailer, and will tell you honestly how the product you're considering behaves on your subfloor and in your climate. The referral is free.
Trademark note: all brand names belong to their respective owners. FloorRelay is an independent referral service and is not affiliated with, endorsed by, or sponsored by any manufacturer or retailer discussed here. This guide reflects publicly available information and general industry experience, offered to help homeowners ask better questions.
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